Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!
As I said at this time last year, I can’t believe it’s been so long since I’ve updated! I have a lot of content that I want to start sharing here, and definitely more regularly. First up: the booth I designed for Phone2Action’s presence at the Consumer Electronics Show, also known as CES, presented by the Consumer Technology Association.
For our booth this year, we had a very large space, and decided to do something a little unusual—the structure itself is actually in a shape of a lightning bolt. This provided additional space for the screens and for lounge space.
The design elements of the booth are fairly simple—colors and design elements from our brand, our vision statement, and a brief explanation that viewers could quickly grasp from afar (“digital grassroots advocacy”).
We also created a large photobooth with a custom graphic frame so that viewers could take a selfie after taking action on a campaign to support innovation.
This was the most nontraditional booth I’ve ever designed, and on the tightest timeline (design turnaround was less than five days)—and everyone was really happy with how it turned out.
Wow, I can’t believe I haven’t updated this blog since last year. Things have been very busy at work, including completing one of my largest projects to date, so I have not been able to update this blog as much as I’ve wanted to. But, I’ve still been doing a couple little freelance projects.
A friend of a friend from college recently started her own small business, and decided it was time to invest in a logo. Caroline of Happify Bath Boutique was a pleasure to work with—it’s always easier to work with people you already know—and I’m so happy I was able to design something she loves. I really enjoyed this project because I was able to work on my hand lettering skills.
I started by doing some rough initial concept sketches, and from there we explored three options.
From there, I developed a few color options for each one:
In the end, we decided to combine one of the lettering concepts with one of the color concepts, for the below result:
I’m really happy with the final result, and more importantly, Caroline is too! I’m excited to see how she uses the logo as her business grows.