Wow, I can’t believe I haven’t updated this blog since last year. Things have been very busy at work, including completing one of my largest projects to date, so I have not been able to update this blog as much as I’ve wanted to. But, I’ve still been doing a couple little freelance projects.

A friend of a friend from college recently started her own small business, and decided it was time to invest in a logo. Caroline of Happify Bath Boutique was a pleasure to work with—it’s always easier to work with people you already know—and I’m so happy I was able to design something she loves. I really enjoyed this project because I was able to work on my hand lettering skills.

I started by doing some rough initial concept sketches, and from there we explored three options.

From there, I developed a few color options for each one:

In the end, we decided to combine one of the lettering concepts with one of the color concepts, for the below result:

I’m really happy with the final result, and more importantly, Caroline is too! I’m excited to see how she uses the logo as her business grows.