As I said at this time last year, I can’t believe it’s been so long since I’ve updated! I have a lot of content that I want to start sharing here, and definitely more regularly. First up: the booth I designed for Phone2Action’s presence at the Consumer Electronics Show, also known as CES, presented by the Consumer Technology Association.

For our booth this year, we had a very large space, and decided to do something a little unusual—the structure itself is actually in a shape of a lightning bolt. This provided additional space for the screens and for lounge space.

The design elements of the booth are fairly simple—colors and design elements from our brand, our vision statement, and a brief explanation that viewers could quickly grasp from afar (“digital grassroots advocacy”).

We also created a large photobooth with a custom graphic frame so that viewers could take a selfie after taking action on a campaign to support innovation.

This was the most nontraditional booth I’ve ever designed, and on the tightest timeline (design turnaround was less than five days)—and everyone was really happy with how it turned out.