Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!