In early November, Phone2Action had the opportunity to run some out of home ads at the Capitol One Arena and Chinatown Metro in Washington, D.C. This meant that I was tasked with creating a series of animated, 15-second looping ads with a pretty short turnaround time.
We did four separate sets of creative, and the second one was especially for Election Day to encourage people to vote and find their polling place by texting in a keyword.
Here are some of my favorite photos of the ads in person. The full set of Election Day ads can be seen here, and the full set of brand awareness ads can be seen here.
This was a hugely exciting opportunity for me to have my work seen by so many people. The ads ran for a month, which means thousands of people walking by saw my work—it’s an incredible thought. This was the first time I had done large scale, animated ads like this, which was a fun challenge.
One thought on “Design | Large Scale Animated Ads”
[…] to go right into the next project. To use a personal example, even though I was really proud of the ads I designed for the Capitol One Arena, I was not able to take the time to go see them in person, even though they were up for a month. […]