This is one of my favorite projects of late. 4545 Architecture is a sole proprietor architecture firm based in Detroit, with a focus on sustainable projects that reinvigorate buildings and neighborhoods. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.
We worked together on a thorough creative brief to make sure I was able to capture everything Tim wants 4545 Architecture to be. Then, I developed a few options for the logotype.
Each option was accompanied by a color palette and business card to give each concept a distinct look and feel.
Tim felt that the option below worked best, and we refined the color palette a little more:
To see the final visual identity package, click over to the the project page on my portfolio. I’m really proud of how everything turned out.