Design | Large Scale Animated Ads

In early November, Phone2Action had the opportunity to run some out of home ads at the Capitol One Arena and Chinatown Metro in Washington, D.C. This meant that I was tasked with creating a series of animated, 15-second looping ads with a pretty short turnaround time.

We did four separate sets of creative, and the second one was especially for Election Day to encourage people to vote and find their polling place by texting in a keyword.

Here are some of my favorite photos of the ads in person. The full set of Election Day ads can be seen here, and the full set of brand awareness ads can be seen here.

 

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This was a hugely exciting opportunity for me to have my work seen by so many people. The ads ran for a month, which means thousands of people walking by saw my work—it’s an incredible thought. This was the first time I had done large scale, animated ads like this, which was a fun challenge.

Video | Countdown to the Midterms

The 2018 Midterms are less than a month away, and there’s a lot of energy across the country to get out the vote, regardless of which side you’re on. To encourage people to vote and to use the resources we at Phone2Action have created, we ran a campaign which included one of my favorite videos that I’ve produced. Click here to see all the campaign assets.

This video included a lot of iterations, and working with the content and leadership teams to make sure we were creating something of value. People already know that elections are coming up, but what can we tell them in less than a minute that will make a real difference? I think we were able to put a lot of value into this listicle style video.

The video also showcases MyVoteMatters.co, one of my larger projects this year. Read more about it here.

Inspiration | Good Articles (10.12.18)

I’ve found some particularly good articles on design and creativity this week that I figured I would round up and share.

  • The New York Times: This is 18
    This scrapbook style feature on girls around the world turning 18 in 2018 is fascinating, and really illustrates the different lives of these girls.
  • Inside Design: Sprout Social
    This article from the InVision design blog has some great tips about growing a design culture within a company that I definitely want to try to implement.
  • FastCompany: Design needs more femininity, less toxic masculinity.
    This is a short read, but it packs a big punch, with some poignant ways that design needs to evolve.
  • Adobe Blog: Avoid the Subtle Art of Style Bait
    I had never heard of ‘style bait,’ before, but it’s something everyone who has an Instagram account has seen and been victim to before. As a designer of B2B marketing materials, this is something I’m going to be more cognizant about avoiding this.
  • Sans Forgetica
    This is so cool! A team of designers and scientists from RMIT designed and developed a font that is formulated to help you remember your study notes. Where was this when I was in college?! And, you can download it for free!
Photo by rawpixel on Unsplash