2021 has finally arrived! One of my small wins in 2020 was actually this holiday card design and I’ve been meaning to share it but the holidays got a bit crazy (lots of sewing gifts and baking cookies!).
I have to credit my husband with the idea of adding hand sanitizer and a mask to the traditional milk and cookies by the fireplace—it’s such a small detail but people loved it!
I usually only do hand lettering for our holiday card, but I couldn’t let that idea go and decided to try my hand at illustrating it in Procreate. It took a good amount of time and it’s certainly not perfect, but I feel like it’s good for my skill level, and I’m quite proud of it.
The interior had this hand lettering that I did as well that I’m quite happy with. I’ve been trying to challenge myself to hand letter more serifs rather than scripts and I was happy with this attempt (but I still need to practice more!).
I hope everyone had a safe holiday and that your new year is off to a good start!
Every quarter or so, we at Phone2Action like to bring our clients and potential clients into our office to try out our new technologies and features first hand. Our June Open House was thus branded “Explore the World of Phone2Action” (a title I actually came up with!). We decided to really make it like a travel experience—guests receive a passport, a map, and at the end of the journey they can get something from our souvenir shop! This was a pretty fast turnaround, but very fun, project.
We had six product stations and two product design feedback stations, and each station had its own custom sticker that guests would receive to add to their passport after visiting the station. At our Souvenir Shop, guests could redeem their stickers for certain swag items (the more stickers you had, the higher quality items you could redeem them for). We were able to branch out a bit from our typical swag items for this event (sunglasses! umbrellas!) and it was a good testing ground to see what people wanted to take home.
Since we wanted the passport to feel like a real passport, it was sized accordingly, and the interior pages were peppered with custom graphics that showed the names of the product stations, but looked like real passport stamps (also quite proud of this part).
To see videos of the passport mockup to final product, click here.
Overall, we had a great turnout, and the guests seemed to really enjoy the theme.
This is one of my favorite projects of late. 4545 Architecture is a sole proprietor architecture firm based in Detroit, with a focus on sustainable projects that reinvigorate buildings and neighborhoods. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.
We worked together on a thorough creative brief to make sure I was able to capture everything Tim wants 4545 Architecture to be. Then, I developed a few options for the logotype.
Each option was accompanied by a color palette and business card to give each concept a distinct look and feel.
Tim felt that the option below worked best, and we refined the color palette a little more: