Design | Holiday Card 2020

2021 has finally arrived! One of my small wins in 2020 was actually this holiday card design and I’ve been meaning to share it but the holidays got a bit crazy (lots of sewing gifts and baking cookies!).

I have to credit my husband with the idea of adding hand sanitizer and a mask to the traditional milk and cookies by the fireplace—it’s such a small detail but people loved it!

I usually only do hand lettering for our holiday card, but I couldn’t let that idea go and decided to try my hand at illustrating it in Procreate. It took a good amount of time and it’s certainly not perfect, but I feel like it’s good for my skill level, and I’m quite proud of it.

The interior had this hand lettering that I did as well that I’m quite happy with. I’ve been trying to challenge myself to hand letter more serifs rather than scripts and I was happy with this attempt (but I still need to practice more!).

I hope everyone had a safe holiday and that your new year is off to a good start!

Branding | Paw-Prints, Howls & Purrs

I’m excited to share this freelance project I just completed for Shannon of Paw-Prints, Howls and Purrs PURRtography. Shannon needed a logo that could also be used as a watermark for her photos, and wanted to use one of her cats as the inspiration. Shannon primarily works with rescues and volunteer-based organizations, and wanted the logo to inspire emotion.

I started by creating three different concepts for the logo (the fourth is a potential variation):

purrtography-concepts

I wanted to be able to maintain an emotional connection with the viewer, and incorporate a clean and modern typeface so that the logo would be legible at any size. I worked with Shannon to refine it a little further:

purrtography-sketches_v3-03

From there I revamped the illustration a bit—adding more detail and smoothing things out.

purrtography-logo-f-01

From there, I created a few color versions based on Shannon’s desired color palette.

purrtography-logo-f-purple-01

purrtography-logo-f-brown-01

purrtography-colors

I’m happy to report that Shannon is very happy with the logo and has already started incorporating it as her watermark!