This is one of my favorite projects of late. 4545 Architecture is a sole proprietor architecture firm based in Detroit, with a focus on sustainable projects that reinvigorate buildings and neighborhoods. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.

We worked together on a thorough creative brief to make sure I was able to capture everything Tim wants 4545 Architecture to be. Then, I developed a few options for the logotype.

Each option was accompanied by a color palette and business card to give each concept a distinct look and feel.

Tim felt that the option below worked best, and we refined the color palette a little more:

To see the final visual identity package, click over to the the project page on my portfolio. I’m really proud of how everything turned out.

Thank you Tim for entrusting me with this project! Check out 4545 Architecture and follow along with their day-to-day on Instagram.