This is one of my favorite projects of late. 4545 Architecture is a sole proprietor architecture firm based in Detroit, with a focus on sustainable projects that reinvigorate buildings and neighborhoods. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.
We worked together on a thorough creative brief to make sure I was able to capture everything Tim wants 4545 Architecture to be. Then, I developed a few options for the logotype.
Each option was accompanied by a color palette and business card to give each concept a distinct look and feel.
Tim felt that the option below worked best, and we refined the color palette a little more:
It’s hard to believe we’re nearing the end of January already! Towards the end of 2018, I created Phone2Action‘s 2018 Year in Review video, and I’m really pleased with how it turned out. 2018 was a big year for us—and I celebrated my second anniversary with the company!
I feel like my video skills have progressed a lot this past year—this was created in Premiere Pro, but I’m now learning After Effects to hopefully expedite creating motion graphics.
I’m excited to share this freelance project I just completed for Shannon of Paw-Prints, Howls and Purrs PURRtography. Shannon needed a logo that could also be used as a watermark for her photos, and wanted to use one of her cats as the inspiration. Shannon primarily works with rescues and volunteer-based organizations, and wanted the logo to inspire emotion.
I started by creating three different concepts for the logo (the fourth is a potential variation):
I wanted to be able to maintain an emotional connection with the viewer, and incorporate a clean and modern typeface so that the logo would be legible at any size. I worked with Shannon to refine it a little further:
From there I revamped the illustration a bit—adding more detail and smoothing things out.
From there, I created a few color versions based on Shannon’s desired color palette.
I’m happy to report that Shannon is very happy with the logo and has already started incorporating it as her watermark!