Event | Explore the World of Phone2Action

August 12, 2019August 11, 2019 reginaballdesignLeave a comment

Every quarter or so, we at Phone2Action like to bring our clients and potential clients into our office to try out our new technologies and features first hand. Our June Open House was thus branded “Explore the World of Phone2Action” (a title I actually came up with!). We decided to really make it like a travel experience—guests receive a passport, a map, and at the end of the journey they can get something from our souvenir shop! This was a pretty fast turnaround, but very fun, project.

We had six product stations and two product design feedback stations, and each station had its own custom sticker that guests would receive to add to their passport after visiting the station. At our Souvenir Shop, guests could redeem their stickers for certain swag items (the more stickers you had, the higher quality items you could redeem them for). We were able to branch out a bit from our typical swag items for this event (sunglasses! umbrellas!) and it was a good testing ground to see what people wanted to take home.

Since we wanted the passport to feel like a real passport, it was sized accordingly, and the interior pages were peppered with custom graphics that showed the names of the product stations, but looked like real passport stamps (also quite proud of this part).

To see videos of the passport mockup to final product, click here.

P2A_Event_OpenHouse_Passport — Front cover and a few interior pages of the passport.

Screen Shot 2019-08-11 at 3.43.55 PM — The stickers for each station.

Overall, we had a great turnout, and the guests seemed to really enjoy the theme.

To see more of the project deliverables and photos, click over to the Behance project.

Video | Phone2Action Year in Review

January 29, 2019January 24, 2019 reginaballdesignLeave a comment

It’s hard to believe we’re nearing the end of January already! Towards the end of 2018, I created Phone2Action‘s 2018 Year in Review video, and I’m really pleased with how it turned out. 2018 was a big year for us—and I celebrated my second anniversary with the company!

I feel like my video skills have progressed a lot this past year—this was created in Premiere Pro, but I’m now learning After Effects to hopefully expedite creating motion graphics.

Design | Large Scale Animated Ads

January 1, 2019January 1, 2019 reginaballdesign1 Comment

In early November, Phone2Action had the opportunity to run some out of home ads at the Capitol One Arena and Chinatown Metro in Washington, D.C. This meant that I was tasked with creating a series of animated, 15-second looping ads with a pretty short turnaround time.

We did four separate sets of creative, and the second one was especially for Election Day to encourage people to vote and find their polling place by texting in a keyword.

Here are some of my favorite photos of the ads in person. The full set of Election Day ads can be seen here, and the full set of brand awareness ads can be seen here.

This was a hugely exciting opportunity for me to have my work seen by so many people. The ads ran for a month, which means thousands of people walking by saw my work—it’s an incredible thought. This was the first time I had done large scale, animated ads like this, which was a fun challenge.