Video | Countdown to the Midterms

October 15, 2018October 6, 2018 reginaballdesignLeave a comment

The 2018 Midterms are less than a month away, and there’s a lot of energy across the country to get out the vote, regardless of which side you’re on. To encourage people to vote and to use the resources we at Phone2Action have created, we ran a campaign which included one of my favorite videos that I’ve produced. Click here to see all the campaign assets.

This video included a lot of iterations, and working with the content and leadership teams to make sure we were creating something of value. People already know that elections are coming up, but what can we tell them in less than a minute that will make a real difference? I think we were able to put a lot of value into this listicle style video.

The video also showcases MyVoteMatters.co, one of my larger projects this year. Read more about it here.

Swag | Branded Candy

October 10, 2018October 6, 2018 reginaballdesignLeave a comment

This is such a little thing but may be one of my favorite new swag items that I’ve ordered for Phone2Action this year: branded M&Ms.

We originally ordered these for a tradeshow, but everyone liked them so much that we now keep some in stock for every event we exhibit at. I love that we were able to get the lightning bolt from our logo on the actual candy. And being able to do a full color sticker with our branded gradient was an excellent plus.

And yes, they do taste like actual M&Ms!

Event | CES 2018

August 28, 2018 reginaballdesignLeave a comment

As I said at this time last year, I can’t believe it’s been so long since I’ve updated! I have a lot of content that I want to start sharing here, and definitely more regularly. First up: the booth I designed for Phone2Action’s presence at the Consumer Electronics Show, also known as CES, presented by the Consumer Technology Association.

For our booth this year, we had a very large space, and decided to do something a little unusual—the structure itself is actually in a shape of a lightning bolt. This provided additional space for the screens and for lounge space.

The design elements of the booth are fairly simple—colors and design elements from our brand, our vision statement, and a brief explanation that viewers could quickly grasp from afar (“digital grassroots advocacy”).

We also created a large photobooth with a custom graphic frame so that viewers could take a selfie after taking action on a campaign to support innovation.

This was the most nontraditional booth I’ve ever designed, and on the tightest timeline (design turnaround was less than five days)—and everyone was really happy with how it turned out.