Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!
Wow, I can’t believe I haven’t updated this blog since last year. Things have been very busy at work, including completing one of my largest projects to date, so I have not been able to update this blog as much as I’ve wanted to. But, I’ve still been doing a couple little freelance projects.
A friend of a friend from college recently started her own small business, and decided it was time to invest in a logo. Caroline of Happify Bath Boutique was a pleasure to work with—it’s always easier to work with people you already know—and I’m so happy I was able to design something she loves. I really enjoyed this project because I was able to work on my hand lettering skills.
I started by doing some rough initial concept sketches, and from there we explored three options.
From there, I developed a few color options for each one:
In the end, we decided to combine one of the lettering concepts with one of the color concepts, for the below result:
I’m really happy with the final result, and more importantly, Caroline is too! I’m excited to see how she uses the logo as her business grows.
I’ve been trying to get back into the habit of sketching on what will be hopefully a daily basis, and I did this quick hand lettering sketch at work the other day—later it may turn into something more fleshed out.