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Regina Ball Design

Sketches | Case Studies | Thoughts

Category: Typography

Logo | Zip

September 3, 2018August 28, 2018 reginaballdesignLeave a comment

Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.

Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).

Initial drafts:

Zip-Concepts-1

The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.

Final logo:

Zip_Logo_Black_72dpi

Zip_Logo_RGB_300dpi

App logo:

Zip_Icon_RGB

The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.

I’m really happy with how this logo turned out, as was the client!

Logo | Happify Bath Boutique

August 14, 2017August 13, 2017 reginaballdesignLeave a comment

Wow, I can’t believe I haven’t updated this blog since last year. Things have been very busy at work, including completing one of my largest projects to date, so I have not been able to update this blog as much as I’ve wanted to. But, I’ve still been doing a couple little freelance projects.

A friend of a friend from college recently started her own small business, and decided it was time to invest in a logo. Caroline of Happify Bath Boutique was a pleasure to work with—it’s always easier to work with people you already know—and I’m so happy I was able to design something she loves. I really enjoyed this project because I was able to work on my hand lettering skills.

I started by doing some rough initial concept sketches, and from there we explored three options.

logo-option-1_P1

logo-option-2_P2_K

logo-option-3_P1

From there, I developed a few color options for each one:

logo-option-1_P1_color

logo-option-2_P2

logo-option-3_P1_color

 

In the end, we decided to combine one of the lettering concepts with one of the color concepts, for the below result:

Happify_Logo_F-01

I’m really happy with the final result, and more importantly, Caroline is too! I’m excited to see how she uses the logo as her business grows.

Sketch | Caffeine Dependent

February 7, 2016February 7, 2016 reginaballdesign2 Comments

IMG_6531

I’ve been trying to get back into the habit of sketching on what will be hopefully a daily basis, and I did this quick hand lettering sketch at work the other day—later it may turn into something more fleshed out.

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Happy Holidays from these festive felines 😸🎄🎁 Card designed by me using Photoshop & #Figma ✨ Oh, hi there 👋🏻 Long time no see! ⁠ I'm finally getting around to reviewing one of my first projects at Huntress: undertaking redesigning our trial signup landing page and the whole user experience. ⁠ This is a bit overdue, but I had a pretty big creative accomplishment earlier this year: my art is now permanently tattooed on someone’s body 🔥 Long time no post but I finally got on a plane for the first time in two years and got to meet 2 of my Huntress Brand + Content teammates 💙 A slightly snarky little Valentine 💌 swipe for alternate color way ➡️ Popping in with some New Years cheer ✨ May this year suck a little less than the last two 🥂 This years’ holiday card! Sprung for the metallic foil and so glad I did ✨ Here for the pie. 🥧 And sweet potato casserole. And rolls. Hope everyone celebrating enjoys their turkey & carb coma 🖤
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