Branding | Paw-Prints, Howls & Purrs

I’m excited to share this freelance project I just completed for Shannon of Paw-Prints, Howls and Purrs PURRtography. Shannon needed a logo that could also be used as a watermark for her photos, and wanted to use one of her cats as the inspiration. Shannon primarily works with rescues and volunteer-based organizations, and wanted the logo to inspire emotion.

I started by creating three different concepts for the logo (the fourth is a potential variation):

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I wanted to be able to maintain an emotional connection with the viewer, and incorporate a clean and modern typeface so that the logo would be legible at any size. I worked with Shannon to refine it a little further:

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From there I revamped the illustration a bit—adding more detail and smoothing things out.

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From there, I created a few color versions based on Shannon’s desired color palette.

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I’m happy to report that Shannon is very happy with the logo and has already started incorporating it as her watermark!

Design | Large Scale Animated Ads

In early November, Phone2Action had the opportunity to run some out of home ads at the Capitol One Arena and Chinatown Metro in Washington, D.C. This meant that I was tasked with creating a series of animated, 15-second looping ads with a pretty short turnaround time.

We did four separate sets of creative, and the second one was especially for Election Day to encourage people to vote and find their polling place by texting in a keyword.

Here are some of my favorite photos of the ads in person. The full set of Election Day ads can be seen here, and the full set of brand awareness ads can be seen here.

 

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This was a hugely exciting opportunity for me to have my work seen by so many people. The ads ran for a month, which means thousands of people walking by saw my work—it’s an incredible thought. This was the first time I had done large scale, animated ads like this, which was a fun challenge.

Video | Countdown to the Midterms

The 2018 Midterms are less than a month away, and there’s a lot of energy across the country to get out the vote, regardless of which side you’re on. To encourage people to vote and to use the resources we at Phone2Action have created, we ran a campaign which included one of my favorite videos that I’ve produced. Click here to see all the campaign assets.

This video included a lot of iterations, and working with the content and leadership teams to make sure we were creating something of value. People already know that elections are coming up, but what can we tell them in less than a minute that will make a real difference? I think we were able to put a lot of value into this listicle style video.

The video also showcases MyVoteMatters.co, one of my larger projects this year. Read more about it here.