This is such a little thing but may be one of my favorite new swag items that I’ve ordered for Phone2Action this year: branded M&Ms.
We originally ordered these for a tradeshow, but everyone liked them so much that we now keep some in stock for every event we exhibit at. I love that we were able to get the lightning bolt from our logo on the actual candy. And being able to do a full color sticker with our branded gradient was an excellent plus.
And yes, they do taste like actual M&Ms!
Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
Initial drafts:
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
Final logo:
App logo:
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!
As I said at this time last year, I can’t believe it’s been so long since I’ve updated! I have a lot of content that I want to start sharing here, and definitely more regularly. First up: the booth I designed for Phone2Action’s presence at the Consumer Electronics Show, also known as CES, presented by the Consumer Technology Association.
For our booth this year, we had a very large space, and decided to do something a little unusual—the structure itself is actually in a shape of a lightning bolt. This provided additional space for the screens and for lounge space.
The design elements of the booth are fairly simple—colors and design elements from our brand, our vision statement, and a brief explanation that viewers could quickly grasp from afar (“digital grassroots advocacy”).
We also created a large photobooth with a custom graphic frame so that viewers could take a selfie after taking action on a campaign to support innovation.
This was the most nontraditional booth I’ve ever designed, and on the tightest timeline (design turnaround was less than five days)—and everyone was really happy with how it turned out.
Regina Ball Design 