The 2018 Midterms are less than a month away, and there’s a lot of energy across the country to get out the vote, regardless of which side you’re on. To encourage people to vote and to use the resources we at Phone2Action have created, we ran a campaign which included one of my favorite videos that I’ve produced. Click here to see all the campaign assets.
This video included a lot of iterations, and working with the content and leadership teams to make sure we were creating something of value. People already know that elections are coming up, but what can we tell them in less than a minute that will make a real difference? I think we were able to put a lot of value into this listicle style video.
Adobe Blog: Avoid the Subtle Art of Style Bait
I had never heard of ‘style bait,’ before, but it’s something everyone who has an Instagram account has seen and been victim to before. As a designer of B2B marketing materials, this is something I’m going to be more cognizant about avoiding this.
This is so cool! A team of designers and scientists from RMIT designed and developed a font that is formulated to help you remember your study notes. Where was this when I was in college?! And, you can download it for free!
Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!