This is one of my favorite projects of late. 4545 Architecture is a sole proprietor architecture firm based in Detroit, with a focus on sustainable projects that reinvigorate buildings and neighborhoods. I worked with founder and principal Tim Flintoff to develop a brand and visual identity package that captured the care he gives his clients and the goals of 4545.
We worked together on a thorough creative brief to make sure I was able to capture everything Tim wants 4545 Architecture to be. Then, I developed a few options for the logotype.
Each option was accompanied by a color palette and business card to give each concept a distinct look and feel.
Tim felt that the option below worked best, and we refined the color palette a little more:
This is such a little thing but may be one of my favorite new swag items that I’ve ordered for Phone2Action this year: branded M&Ms.
We originally ordered these for a tradeshow, but everyone liked them so much that we now keep some in stock for every event we exhibit at. I love that we were able to get the lightning bolt from our logo on the actual candy. And being able to do a full color sticker with our branded gradient was an excellent plus.
Back in January, one of my former colleagues from my agency days contacted me about helping her current company, Calyx Software, develop a logo for one of their new products. It was a tight timeline given their schedule to announce the project, so it was a fun challenge.
Zip is a dynamic interviewing tool for mortgage applications, that makes the process fast & smooth for the applicant(s).
The client wanted a logo that was clean, modern, and showed movement—something that conveys the speed & ease of the product.
The decision was made to keep the product name Zip rather than ZipHome, so that it is not limiting and fits into the suite of Calyx Software products.
I’m really happy with how this logo turned out, as was the client!