In early November, Phone2Action had the opportunity to run some out of home ads at the Capitol One Arena and Chinatown Metro in Washington, D.C. This meant that I was tasked with creating a series of animated, 15-second looping ads with a pretty short turnaround time.
We did four separate sets of creative, and the second one was especially for Election Day to encourage people to vote and find their polling place by texting in a keyword.
This was a hugely exciting opportunity for me to have my work seen by so many people. The ads ran for a month, which means thousands of people walking by saw my work—it’s an incredible thought. This was the first time I had done large scale, animated ads like this, which was a fun challenge.
The 2018 Midterms are less than a month away, and there’s a lot of energy across the country to get out the vote, regardless of which side you’re on. To encourage people to vote and to use the resources we at Phone2Action have created, we ran a campaign which included one of my favorite videos that I’ve produced. Click here to see all the campaign assets.
This video included a lot of iterations, and working with the content and leadership teams to make sure we were creating something of value. People already know that elections are coming up, but what can we tell them in less than a minute that will make a real difference? I think we were able to put a lot of value into this listicle style video.