I’m excited to share this freelance project I just completed for Shannon of Paw-Prints, Howls and Purrs PURRtography. Shannon needed a logo that could also be used as a watermark for her photos, and wanted to use one of her cats as the inspiration. Shannon primarily works with rescues and volunteer-based organizations, and wanted the logo to inspire emotion.

I started by creating three different concepts for the logo (the fourth is a potential variation):

I wanted to be able to maintain an emotional connection with the viewer, and incorporate a clean and modern typeface so that the logo would be legible at any size. I worked with Shannon to refine it a little further:

From there I revamped the illustration a bit—adding more detail and smoothing things out.

From there, I created a few color versions based on Shannon’s desired color palette.

I’m happy to report that Shannon is very happy with the logo and has already started incorporating it as her watermark!